Twill
Ushering in a new era of connected health care.
Design direction | Brand design
Delivered in-house
Twill provides personalized and connected care that accelerates access to the mental health support our populations need.
Campaigns
Mental Health Awareness Month
The theme for our Mental Health Awareness Month campaign in 2024 was Nurturing Mind and Body. The campaign leveraged photography, threads, animation, and a bold application of color.
Design direction, art direction, animation
Good Sleep Month
An in-app event bringing attention to the importance of sleep, featuring science-backed content, community posts, and advice from experts.
Design direction
Illustrations by Matt Cecio
Black Maternal Health Week
Led by the Black Mamas Matter Alliance, Black Maternal Health Week is a week-long campaign building awareness around racial inequities in maternal health outcomes, and “amplifying the voices, perspectives and lived experiences of Black Mamas and birthing people.”
Design direction
Illustrations by Matt Cecio
Your 2023 Wrapped
An email campaign surfacing user’s engagement data.
Design direction
The Invisible Weight of Pregnancy
The Invisible Weight of Pregnancy is a deeply moving research report which sheds light on the complex mental health experiences of pregnant Americans.
Design
White papers
Digital care for equitable outcomes
This report details the findings of a study testing whether the benefits of engaging with Twill's wellness product, Happify, differed based on a user’s race/ethnic background.
Design
The Hidden Cost of Depression
This whitepaper features Twill’s analysis of research on the prevalence of unrecognized and untreated depression and the economic burden that arises from it.
Design
Ads
Design
Launching Sequences
Sequences are a comprehensive care solution designed to integrate with partners’ existing systems, offerings, and infrastructure.
The launch campaign included a series of ads introducing the Sequences value proposition and connoted the first four condition areas of the offering.
Design
Introducing Twill
In 2022, Happify Health became Twill, The Intelligent Healing Company. The new brand supports Twill’s mission to shorten the gap between need and care by creating digital-first tools that are as connected as the body and mind.
Design, animation
I developed a robust suite of Twill threads for all conceptual applications, catalogued in alignment with our core brand behaviors: Untangle, Weave, and Guide.
2022 was a year of massive transformation for Twill. We published a year-in-review celebrating 22 highlights of the year.
With the rebrand to Twill, the B2B imprint Ear to Ear became The Loop.
The new identity is flexible, allowing the thread to flow between and among the logotype, as playfully or subtly as the content requires.
